中国家具协会联合中国商务电运营中心隆重推出行业风采展示
2007年标志设计趋势密码
时间:07-11-05 13:36:51 浏览:
  
 6. Hot Dogs

These cute little Tic Tacs of color are popping up all over the design world. Like many abstract symbols, the hot dogs can be used to mean many different things. Sometimes they denote movement or sound, such as in the Logo for Snap. These lines, reminiscent of those drawn out of shocked cartoon people by children everywhere, can denote an idea, a feeling or a literal meaning. But no matter how they're used in design, they are a powerful symbol of an upbeat emotion.
 
 6. 热狗肠

这些色彩和弹出的可爱小把戏遍布了整个设计界。像许多抽象符号一样,热狗肠可以用来表示许多不同的东西。又是他们表示声音或运动的 警示,就像Snap的Logo里那样。那些辐射的线条,让人想起随处可见的小孩子画的 大吃一惊的 卡通人物。它能表示一种想法,一种感觉或者只是一种 字面上的意义。但不管它们用在设计中是为什么,它们都是一种有强烈表现力的符号来象征 乐观的态度。
 
 7. Transmission beam

With satellite tv and radio and wireless everything all the rage in the new millennium, a transmission beams are a quick way to show that they are on the cutting edge of technology. Many companies who use this Logo trend deal in internet information. Part of what many of these companies are doing on the internet is taking user (or customer) information and sharing it with the world. The transmission beam, starting with a single dot (to represent the user), shows their ideas spreading out. It's the perfect symbol for publishing companies or blog sites.
 
 7.  发射电波

卫星电视,电台和无线的东东在新纪元里遍地开花,用发射电波是最快捷方式来表明他们是站在科技的最前沿。用这种Logo的许多公司都在做互联网信息生意。他们中间有许多公司做的是在互联网上获取用户(客户)资料然后分享给全世界。无线电波,始发于一个“点”(代表用户),体现他们的理念在传播。对于出版公司和博客网站来讲,这是个完美的符号。
 
8. People

AOL's little man has some company, with others creating buddies to include in their Logos. For companies that bring people together, these genderless little people are shown in pairs or groups. They provide a visual indicator of coming together. Others show just one of these symbols, usually as an avatar for their customer. Anyone looking for other people can be sure they've found them when they see a Logo with a buddy.

8. 人形

美国在线的“小人”已有了几个军团,和其他正在创建的好友一起都归属在它的Logo旗下。军团将人聚在一起,把这些搞不清性别的人成对或成组排列。他们为“聚在一起”提供了这样一个视觉指示。有些公司的Logo只展示符号中的一个,这通常作为他们客户的偶像。任何想找人的人,当他们看到有这个Logo的哥们,就能确信自己可以找到队伍。
 
 9. Transparency

Transparency is still hot. Again, many may gasp as the mere though of using a shadow, but this updated version is nothing like the shadow boxes that have plagued generic design. These Logos invoke images of blending together. Some, like the two transmission bubbles that seem to be popping out the little people in the BlueDot Logo, can symbolize communication, or a sort of overlapping and blending of ideas. Others are a Venn diagram, showing where the company fits, such as Zopa.

9. 透明效果

透明效果仍旧热门。强调一下,很多人的需求只不过是加上个相框样的东东,但是这个“升级版”一点都不象相框那样是令人厌倦的普通设计。这些Logo让图像混合在一起。有些,象是两个传送的泡泡,它们看起来象是要把“小人”弹出来(见BlueDot的Logo),它可以象征沟通,或者 观念的混合 和 重叠的排序。另外的看起来象“交集图”(Venn diagram),展现出什么是公司的业务范围,就像 Zopa。

10. Outlines

(I think this is another way to add sophistication, 3d effect to a Logo)
Many are finding that nothing brings a Logo to the next level like a professionally done outline. These surrounding lines or shades can simply run around the text or seem to encapsulate it in a bubble, as seen in the picturecloud.com Logo. These outlines can take text and make it seem as though it's one unit. Nicely done, these effects add sophistication and a third dimension to Logos.
 
10. 轮廓线

(我想这是另外一个方法来锦上添花,弄点立体效果到Logo上。)
很多人发现,没有什么比用轮廓线更能使Logo看起来显得专业。这些环绕着的线或者框可以直接用在文字的周围或是看起来象塑封在一个泡泡里,就像在picturecloud.com 的Logo里一样。这些轮廓线能让文字看起来就像是一个整体。干得漂亮,这些效果的确给Logo锦上添花并有了立体感。

11. Punctuation

From smiley faces to complex illustrations, every day punctuation has gained a new life in the tech typing world of the internet. While some used to only be used to denote the f-word, they're now used in the young on-line world on instant messaging, e-mailing and teen-speak in general. Now, these symbols have jumped out of instant messaging and onto billboards as of late, with their meanings left to the imagination of customers.

11. 标点符号

从笑脸图案到复杂插图,在互联网的文字输入世界里,标点符号每天都会获得新生。当某些人习惯于只用 F-word(粗俗语言,Fxxk字头的词汇)来表达时,它们现在就被年轻人用在即时聊天,E-Mail和小青年们的日常对话里。现在这些符号从即时聊天软件和聊天室里蹦出来,带着它们的涵义留给用户无限的想像空间。

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