China Furniture Association, the Secretary-General Ms. BingBing Zang

Guests: Vice-chairman of the China Furniture Association, the Secretary-General BingBing Zang

Moderator: Mr. Secretary-General Hello, I am the Li Xiuxiu SouFun, today I am glad to have the opportunity to interview you, China Furniture Association, China's furniture industry, an aircraft carrier, your carrier is at the helm of the hand, you say hello to play sound.


BingBing Zhang: China Furniture Association, as we lead the Chinese furniture enterprises in the international and domestic markets, mainly to do a better service to our brands, manufacturers in the world, a place it is to do the work of the association.

Moderator: You talked about the role of the Association is leading the development of enterprises at home and abroad to compete, regardless of China's furniture industry is export or domestic sales have shown a trend of rapid, you talk about specific cases.

BingBing Zhang: Last year, China's furniture production is 430,000,000,000 yuan, and export production is 17,400,000,000 U.S. dollars, exports should reach a speed of 28.4 percent, and now, our furniture production in terms of the world should be ranked first. We also call on industry to raise the value-added products, you have just seen, in particular the sofa. Sofa because exports account for the whole export volume of 1 / 3.


Moderator: furniture industry as a whole on a sofa in the accounting for 1 / 3.

BingBing Zhang: Yes.

Moderator: You really worthy of an expert, you say a string of data, I am feeling. In the course of development of the industry, accompanied by a shortage of raw materials, including We all know that the entire furniture industry employees in the generally low quality, as industry organizations, whether it is possible to lead a healthy and orderly development of enterprises.

BingBing Zhang: My feeling is that the competitiveness of an enterprise, competition is a talent competition, the country now also people-oriented, technology-based innovation. That is why we in the industry, also emphasized the scientific and technological innovation, raw materials are rising, we are considering in the industry to promote alternative to logs of the application of new materials, has been a lot of new materials such as wood technology, to do it The effect is the same as with wood, but not the whole timber.

Moderator: Are there environmental problems.

BingBing Zhang: there is no problem, in the process, and are based on the internationally advanced technology, only in Germany (homonym) wood to start the application.

Moderator: in the application of new materials, will lead to price increases, consumer acceptability of such materials so out of the furniture.

BingBing Zhang: The new material is not the product of the furniture in all parts of use, but the key to the use of the site, you can achieve the effect of solid wood, the greatest impact in the past or the traditional furniture as the raw material prices led to Products. Because of natural resources will be less and less.

It is now the pursuit of personalized furniture, we have to help China promote the idea of culture, including overseas Chinese businessmen like the furniture because of the Chinese culture. This morning we have seen Union (homonym) do mahogany furniture, they said that the recent good business. We buy things are not bullish bearish, the shortage of raw materials led to price increases, so will promote the development of the industry.

Moderator: Just now, the main subject on the prices of raw materials prices led to the furniture, now on the international market is the largest sales of home plate, the plate from your sales, environmental protection, technology and other conditions introduced.

BingBing Zhang: on home plate, the impact of rising raw material would not be significant because the furniture plate is used in composite materials such as particleboard and medium density materials, these materials can be regenerated, resources can be re-supply, some broken Processed into wood particleboard and MDF in environmental protection have no impact, the brand-wood furniture in the timber has technical standards, the last year of China's famous brands of home plate, for example, Red Apple, all-you, Big Spender, Kin-wai (homonym) Their market share, as well as various furniture stores, these brands have occupied the forefront.


Moderator: indeed a well-deserved reputation, you are really experts, from domestic to export, solid wood to the plate, you are well aware of. As far as today's event to ask you, we all know that domestic sales to the main exhibition in Dongguan, Guangzhou export-oriented show, every show you all the guests, from your personal point of the show to talk about the development of the situation.

BingBing Zhang: First of all, is China's furniture industry is relatively developed, China's commercial housing in this area should have a better understanding of the reasons for SouFun. We all know that housing prices are rising, people seeking a better life, first of all, domestic demand continue to rise over the past few years, upgrading real estate is also driven home, including the decoration industries. From the international point of view, Dajiaduzhi

, Today to see the booths, many of our international friends, we all know that China's product quality, continuous improvement in recent years, we have a lot of equipment from the international introduction of advanced equipment, including furniture and equipment of the plate, from Germany , The United States, Switzerland and other countries introduced, including software equipment, furniture, and now the introduction of international designers, such as on-site today to see a lot of products from international designers, the National Design Made in China, so The Chinese market has become the international market and will become the future development trend.

Moderator: Thank you very much your interview today, I hope you will have the opportunity to guest SouFun, found room to say a few words on a piece of advice to users.

BingBing Zhang: here are all friends who love life, I want to love life for the furniture industry to provide better products and services, I on behalf of the Association of furniture to our customers and create a better platform, thank you all.

Moderator: Thank you for our interview, and hope that the association with us furnishings combined together to create better living furniture.